Now, when she opens the app, “all I see is Black women, Black people and Black businesses. She would have to specifically type in “Black girl” to find other Black women. This was created so that Black women could support Black women because nobody else seems to be.”James said she never intended to put another race down and she encouraged the trend with the purpose of showing love to Black women. “Black women are navigating the combined force of racism and sexism on a daily basis,” she added. The creator of the trend, Michele, said she applauds Black men for sometimes defending Black women on the app.

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